Introducing Machine Learning to the Homecare Industry: An Opportunity to Empower

Amazon uses it to predict what product you may want to buy. Netflix uses it to predict which show you would like to watch. Chase and other banking apps use it to predict what your handwriting says on a check, and Uber uses it to predict where the next rider will be to send a car.

“Imagine 100 human brains trying to crack the ‘best-fit’ client for a caregiver and succeeding in milliseconds.”

Machine Learning gives us the ability to predict the very near future in relatively high certainty.

Machine Learning gives us the ability to predict the very near future in relatively high certainty.

How Does It Work?

To make accurate predictions, Machine Learning crunches a lot, and I mean, a lot of data. When Chase first introduced check reading capabilities they had to teach the machine to read a check by feeding it with millions of check images. Along with this, they had to introduce every transaction that the bank had recorded when processing the check until the machine finally “got it” and quickly understood how to read a check with almost 100% accuracy.
At SWIFT SHIFT, we strive to make the work of homecare nurses and caregivers better, easier, more comfortable, and more lucrative.

Our Platform Increases Homecare Reliability (with the use of Machine Learning) by Driving 4

Elements:

  1. Better Relationships → Between caregivers and nurses, their teams, clients, and CSMs— our platform drives better communication and a sense of commitment and connection to the team and to the client.
  2. Better Data → The platform provides nurses and caregivers with accurate, up-to-date, relevant information about their clients, their team and their work so that they can make the best decisions and take the right action.
  3. Better Knowledge → We can now give nurses and caregivers the resources and tools they need to excel in their professional life.
  4. Choice & Ownership → Nurses and caregivers now have a choice and the ability to manage their shifts and clients with the help of technology.

Imagine 100 human brains trying to crack the “best-fit” client for a caregiver and succeeding in milliseconds. We recently completed an 8-month project to power our platform with Machine Learning so that we can better serve caregivers nurses and CSMs.
The new platform we built provides us with the ability to start and make really cool predictions that give our beloved users a much better service:

  • Predict which is the best client for you → Client retention is a huge challenge in homecare. 30% of nurses and caregivers leave their clients within the first month. At SWIFT SHIFT, we process millions of shifts per month and track client retention across hundreds of thousands of clients. This allows the platform to make better predictions as to which client can be the best potential fit for each caregiver. Now you can spend less time looking for the best client and more time working with your favorite ones.
  • Provide nurses and caregivers with a personal “assistant” → Machine Learning allows applications to have conversations in natural language and answer support questions quickly and effectively by finding the relevant information and giving it to the user quickly. We spoke with SWIFT SHIFT users and many said they preferred a conversational experience within our app. Instead of buttons and text fields, we have a conversational chat that offers available shifts and cases, announces schedule changes, and answers simple questions on clients and schedules. Our chat bot, Marge (named after our customer service manager), is managing over 10,000 conversations at any given point in time and is able to learn from each conversation. This way Marge continues to learn over time what information is important for you to know when a shift becomes available to make the best decision.What hourly rate will generate some interest in the shift? Who should be approached first to minimize spam and unread communications? The ability to learn from each conversation and instantly implement the learning in 10,000 other dialogues is helping us constantly improve the nurse and caregiver experience as well as fill more hours and help serve more employees.
  • Predict the future → Our Machine Learning roadmap includes predictions that will help nurses and caregivers to focus on the right client by predicting which clients are at high risk. The platform can predict which nurse or caregiver will deliver the best outcome for each client. SWIFT SHIFT can also predict which certification or training will be the most useful for a nurse or a caregiver to acquire to maximize their job opportunities.

At SWIFT SHIFT we’re always looking for ways to use technology to make nurses and caregivers happier at their job, and now we can use the power of machine learning to deliver a more personal service to more nurses and caregivers and help them spend less time on finding work and managing work and more time with their clients – helping them thrive and recover.

To find out more about how our Machine Learning technology can help you, your office, or your agency ⁠— visit swiftshift.com to request a demo today.

5 Technologies That Inspire Our Home Healthcare Recruitment Engine

Healthcare is undergoing a modern reformation. Just look at the latest headlines from JPMorgan, Amazon, Walmart, and Berkshire Hathaway. Times they are a changin.

After years of staving of tech disruption, healthcare as an industry, collectively set itself apart from the gold rush of big data, engagement, and cloud computing. The time of tech reckoning has come for healthcare, and although the barriers seem big and the pathways grossly unpaved, many of the technologies that are so desperately needed, have already been developed, fine-tuned, and rolled out for many other industries.

The same smart tech that is empowering a $30 billion digital ad industry, can use fine-grained targeting to connect healthcare providers and caregivers. The constantly-optimizing recommendation engines, helping us fill our online carts with products we love, can connect patients with clinicians and doctors who offer relevant services. The smart location-based apps powering shared ride services, could lend their learnings to health tech companies looking to extinguish unnecessary inconveniences from nomadic health care professionals, in the trenches daily, delivering care to those who need it the most.

Our team at SWIFT SHIFT is constantly looking at the tech giants who have gone before us for inspiration. The lessons already learned and best practices that have been refined over trial and error support us as we pioneer an industry that is in need of a touch of tech. We have the privilege of improving the lives of nurses and caregivers, and ultimately helping the most vulnerable sections of our society.

Here is our homage to the tech disruptors who have gone before us.

Uber

Lesson: How to induce demand

UberCab, as it was called five years ago, allowed San Franciscans to do something revolutionary – order a ride from their smartphones. Uber has fought regulations and new barriers with each new geography it has conquered. Now operating in 58 countries, Uber has made it, but the road wasn’t easy. Learn more about that here.

Uber helped induce demand for an industry that wasn’t broken but had an abundance of untapped potential. Taxis worked perfectly fine before Uber came along. However, the vision was much bigger and now this pioneering company is working hard to bring driverless calls into fruition.

 

Lesson: How to induce demand

UberCab, as it was called five years ago, allowed San Franciscans to do something revolutionary – order a ride from their smartphones. Uber has fought regulations and new barriers with each new geography it has conquered. Now operating in 58 countries, Uber has made it, but the road wasn’t easy. Learn more about that here.

Uber helped induce demand for an industry that wasn’t broken but had an abundance of untapped potential. Taxis worked perfectly fine before Uber came along. However, the vision was much bigger and now this pioneering company is working hard to bring driverless calls into fruition.

Why it matters to Health Tech:

As healthcare faces a nurse shortage that is reaching crisis level, there is much we can learn from Uber and it’s persistence to create convenience and ease. By breaking down barriers for nurses and caregivers to join the industry, and injecting the same digital efficiency to their jobs that other careers enjoy, we can attract, hire, and keep greater numbers in this valuable workforce.

AirBnb

Lesson: Taking a Risk While Building Trust

Pre-2014, if you suggested that over 640,000 people would be earning additional income by hosting strangers in their homes, apartments, or extra bedrooms – most people would scoff. That’s exactly what Brian Chesky, Co-Founder and CEO of AirBnB encountered for years as he pedaled his vision. Now valuated at $31 billion dollars, Airbnb’s success can be attributed to stubbornness and ambition. AirBnb had a willingness to borrow lessons from various online rental businesses such as car, bike, and clothing.

Early on, safety concerns plagued this fledgling startup. With a willingness to address each issue aggressively, AirBnb created a platform that even technologically-conservative consumers were open to exploring. This was perhaps best supported by the social aspect of their platform, which includes reviews and references, and a brilliant application of Facebook Social Graph. Trust is imperative when convincing people to open their homes to strangers.

Why it matters to Health Tech:

HIPAA compliance and security are top priorities for any technology in the healthcare sector. There is no room for mistakes. Health-tech would benefit from a few lessons from AirBnB, and their readiness to address safety concerns in a meaningful way, while not letting it deter their growth. Medicine is one of the last verticals to be touched by tech – it is digitally uncharted in many aspects and has many more barriers than ecommerce. Yet, just as AirBnB didn’t give up, we follow in their stubborn footsteps.

Asana

Lesson: The Power of Working Smarter

Asana was birthed out of the creative confines of Facebook’s offices, as Dustin Moskovitz and Justin Rosenstein were helping to build Facebook and needed a tool that fostered effective collaboration for teams. Years later, Asana is a core communication infrastructure, empowering teams to spend time on work, and not “work about work.” In health care, there are so many superfluous processes that we are looking to breakdown. Brands who eloquently streamline processes are our hero. Asana has managed to create an enterprise application that is actually a pleasure to use, even for something seemingly as unsexy as task management.

Marrying efficiency and excellence is not easy. Things that work and things that “shine” don’t always go hand in hand. Yet to create a solution that can be effective over time, it must offer a user experience that looks and feels easy and attractive. Each time Asana releases a new product update, it feels a flawlessly wrapped gift that its users get to unwrap.

Why it matters to Health Tech:

We are all digital consumers, regardless of the application we are interacting with, the user expectation bar is set high and a less mature industry such as health tech can’t afford to create sub-par tools. As we develop a mobile workforce management tool, our competitors are not necessarily in our field, but every mobile application our targeted users interact with daily. Elegance is just as imperative as efficiency to create a successful, sticky application.

Hotel Tonight

Lesson: If you build it smart, you still must hustle

Hotel tonight is a brilliant app allowing travelers to book a hotel stay no more than 7 days out from their reservation date. Sam Shank’s entrepreneurial drive took “a good idea” to having secured $35 million in funding and hired 100 employees. Shank’s small scrappy team built their app in only ten short weeks, but it was all hands on deck until they improved user acquisition and faced rejection from 10 VCs. Shank even manned customer service calls, sometimes answering calls at 3 am until the organization scaled.

Why it matters to health tech:

With so many added intricacies in health tech because of compliance, existing infrastructure and maturity of the industry, hustle is one of the main ingredients for startup companies to truly succeed. Not only is Hotel Tonight a genius business model,  offering a comfortable user experience, it’s also an organization built with the blood, sweat, and tears of their team – which is often the difference between a good idea, and a great company.

Zoc Doc

Lesson: Paving the way for meaningful marketplaces

Oliver Kharraz has built a billion dollar marketplace that equally serves providers’ and patients’ needs. Kharraz, a doctor himself, taught himself how to code, sold a business and paid for Medical School with the profit. After many years getting to know the Medical field intimately at McKinsey, he forged out his own opportunity in this space given that patients were taking an average of 3-4 weeks to see a doctor, but doctors were only being utilized 60% of the time.

He faced down the adoption issue head on and quickly deciphered the key stakeholders for creating a liquid marketplace and overcoming friction in adoption. Understanding that emotional connections are sometimes what it takes to really make an impact, his team would swing by doctor’s office with lattes and a big smile to build relationships that echoed the trust built into his product.

Why it matters to health tech:

Zoc Doc was one of the first health tech pioneers. Their solution seems so effortless and obvious, but anyone scything through this digital virgin land, can fully grasp the determination and wherewithal it must’ve taken to get where they are now. Hat’s off to Zoc Doc, thanks for doing what you’ve done.

 

 

[INFOGRAPHIC] Addressing the Nursing Shortage

Right now the U.S. is facing a nurse shortage crisis. With demand and costs rising everyday, it’s getting harder and more expensive to find the right talent for Home Healthcare.

Download our infographic to learn:

  • Avg. budget recruitment allocation in HHC
  • Best channels for HHC recruitment
  • How recruitment funnels are built

Private: White Paper: Discover Your Hidden Workforce

Stop the Revolving Door of Recruitment

Re-engage your most qualified, valuable nurses

Video Thumbnail

Recruitment is costing health care organizations close to $3 billion every year, with only 53% of this cost accounting for growth.

Download our latest White Paper to learn how to:

  • Increase cases filled/ hours worked without increasing overhead
  • Decrease churn with meaningful enagements
  • Re-engage & reinvigorate inactive roster of nurses & caregivers

Get Free White Paper!

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies

Assaf Shalvi is Planning to Change How Nurses and Caregivers are Recruited

Assaf Shalvi Discusses How He’s Reinventing Nurse & Caregiver Recruitment

https://youtu.be/5k_BLBysW1M

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.

Philly First: Join the BOOST BETA Launch

We have a vision for the future of Home Healthcare recruitment, staff management, and engagement. Our country is facing a nurse shortage crisis with no signs of slowing down anytime soon. The lack of digital infrastructure that currently exists to properly address this issue inspired the .

BOOST was tailored-made to support the intricacies of home healthcare (HHC) agencies and designed with the nurse and caregiver in mind. With $.53 of every dollar spent on HHC recruitment being blown on the re-engagement of clinicians who have already been hired, vetted, and trained, Boost was designed to swiftly address this massive hole in the recruitment funnel.

Boost is a re-engagement engine for nurses and caregivers to easily apply for open cases from their smartphones. With sophisticated targeting, agencies present their inactive roster of previously employed nurses and caregivers cases according to clinician’s skillset, location, and case preferences. By qualifying so many important factors to successful nurse-patient matching, to a ready-to-work roster of past employees, home healthcare agencies can significantly shorten and deflate the recruitment funnel.

Philadelphia P.A. was meticulously reviewed by SWIFT SHIFT’s key partners and stakeholders as the best launching point for such a necessary, innovative technology. It’s no coincidence that Amazon is eying Philly closely as the best spot for their Headquarters. Philadelphia as a community has already proven it’s openness to innovation especially where Healthcare is concerned.

Our technology was built ultimately to answer a growing pain in the industry, for caregivers and also for families. We see our success and our customers’ success serving the greater good of more accessible healthcare options for Americans who need it. So, to better serve the city of brotherly love, we are offering a free trial of Boost for recruitment. Qualifying Home Healthcare agencies will get personalized training from our team and the opportunity to fill open visits from their roster of inactive nurses in an on-demand, digital platform.

This offer stands for a limited time, so don’t hesitate.

Or learn more about BOOST here.

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.

Building Bridges for Nurse & Caregiver Recruitment

This article first appeared on the Homecare Tech Report.

Everyone is talking about recruitment/staffing and what to do. As our industry faces what could be considered an impending “crisis,” some pioneers are  approaching these challenges as an opportunity to improve infrastructure and efficiencies. Like many things in life, a blanket “crisis” label is causing a scrambling that may be missing the nuances in our current system which are stifling growth and demand.

Value-Driven Engagement For Your Field Staff

One Entrepreneur in Manhattan (and my CEO and Commander-in-Chief) has a new perspective to fix this issue, using the same principles of Demand Induction (learn more about that here). Assaf Shalvi believes that by making the whole process more accessible, we can quickly fix not only  the retention/churn issue facing the industry, but also introduce efficiencies for field staff engagement. In Assaf’s view, CSMs and Schedulers should be focused more on the client experience and less on phone tag.

He explained it to me very plainly when I first began at SWIFT SHIFT.“When you’re selling someone a dream vacation, you don’t start the story by asking them to apply for a visa, get an updated passport, or pack their bags. You present pictures of sunset beaches, gourmet delicacies, and scenic views,” Assaf shared. “By turning the value proposition on its head, SWIFT SHIFT is creating a solution to add meaningful engagements to the recruitment process for nurses and caregivers, offering them value and engaging with them on the channels they prefer – mobile and digital.”

Bridge Salesmen Versus Bridge Builders

My CEO isn’t the first pioneer to address this issue, but he does have a fresh approach. With the warning flags in healthcare waving high, there has also been an outpouring of “solutions” which seem to be more of the same over-architected processes creating additional barriers to engagement. Can it be valuable to use 3rd party recruiters to help find the right talent for your agency? Yes. Could posting on Indeed and other job boards help fulfill your most imminent recruitment needs? Yes. Can re-addressing internal benefits you offer employees decrease the growing churn rates facing home healthcare? Yes. But these solutions are not scalable, sustainable, or savvy enough to solve the breadth of the shortage we are facing.

“If you think that spending the majority of your recruitment budget on job sites and incorporating a ‘spray and pray’ strategy will fix this, then I’ve got a bridge to sell you,” I’ve heard Assaf joke. The principles of Demand Induction and the phenomenon of additional pathways creating further demand, is how he is planning to solve this problem.

When I think of Assaf’s vision, it reminds me of the days of Robert Moses, the Master builder of NYC in 1936. Robert Moses built the Triborough Bridge, not realizing that additional pathways created would give birth to increased traffic into Manhattan. Technology has been creating similar infrastructure with digital infrastructure for years. No need to look further than Uber, AirBnb, Postmates or TaskRabbit to see how efficiencies have created new demand and even new workforces. If technology can convince people to shlepp strangers around in their personal cars for extra income, just imagine what it can accomplish for the home healthcare industry.

Finding New Talent Isn’t the Biggest Problem

Yes, home healthcare needs to find a way to appeal to a new demographic, a new generation and a new workforce. But the biggest opportunity is churn. With $3 billion dollars currently being spent on Home Healthcare Recruitment, it’s staggering that $.53 of every dollar spent is on re-engagement of previous employees. Lack of targeting, inefficiencies in workforce engagement, and barriers to case application and completion are the culprits of this troublesome statistic. Have your eyes widened at these numbers? Read more about the revolving door of recruitment here.

We have some more exciting news coming out next month, so watch this space for our latest solution addressing recruitment.

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.

Learn How the Affordable Care Act Has Transformed Home Healthcare

How has the Affordable Care Act Impacted Home Healthcare?

https://youtu.be/zrF-68FwkIE

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.

The Pursuit of Happiness, Health, and Efficiencies for Nurses and Caregivers

Certain truths are sacred and undeniable. A man or woman that does not have the freedom and opportunity to pursue satisfaction and ultimately happiness, is one whose spirit isn’t free.

I have dedicated my entire career to helping people find better work. From my time working with the National Employment Services for the Israeli government, to develop programs to help the unemployed get their first jobs and build a meaningful career, I have concluded that giving people the power to control their own destiny can transform lives, families, and ultimately communities.

The most important thing for anyone’s happiness, is having the sense that you’re not a victim of circumstance. Even if you were born into challenging situations, you should still have the opportunity to earn a living that will allow you to provide for your family and be a contributing part of society. In my experience, the feeling of independence and self-sufficiency, the ability to provide for yourself and your loved ones, can make the difference between a spirit  that is broken and a spirit that is full of purpose and joy. Perhaps this emotional element of gainful employment is even more valuable than the financial aspects of work.

The desire of a parent to provide security and stability is engrained in our genes. As human beings this has helped us survive throughout history. I feel horrible imagining a situation where  I am not able to provide for my 5 year old and my newborn son. However many parents deal with financial instability, uncertainty and have to say “no” to their children daily because of unstable employment that doesn’t pay enough. No, you can’t have an ice cream, we can’t go on holiday, you can’t have these new shoes, we can’t buy this toy…

Looking back at the crisis in 2008, ten years afterwards, the bankers have recovered. They’re fine. Yes, maybe their bonuses are a bit smaller, but they have their jobs and the banking industry has revamped. Yet, many people around the country that used to have stable jobs and incomes that allowed them to live with dignity will never be the same again. They now have contracts with no guaranteed hours, no healthcare benefits, and many had their earnings reduced. Workers’ bargaining power was crushed.

We’ve left more than 30 million  people in the U.S. behind. Salaries are not growing, and people work two and three jobs to make ends meet, and it’s hard to find those standing up to make a change.  I hope that at SWIFT SHIFT we can make a difference, and use technology to help Home Healthcare employees have more control over their lives, their earnings, and their time.

This very honorable sector of our workforce, stands in the gap for our loved ones at the most vulnerable life moments, yet they are oftentimes scrambling to make ends meet or have any real control over their work life. Many of them work for multiple agencies be able to find work that doesn’t require them to travel far from home and spend time and money on non-paying work activity. They have to figure out how to find cases that start on the day after their current case ends or lose days of work in between cases as the agencies don’t have the ability to pay for a “bench time”.

At SWIFT SHIFT, we created a way for them to open an app, look at available cases from great companies, that are in their geographic proximity. Clinicians can filter these jobs based on their needs, go and work, and get paid at the end of the day, instead of waiting a week. I want to empower these workers to build a profile,  and ultimately build a career. By filtering jobs according to a specific need, whether it be pediatrics, geriatrics, dementia patients or even hospice, they can improve their skills and build a personal brand within SWIFT SHIFT. All of us face moments in life where we are dependent on others, and I want to improve the experience for both the end client and the caregiver. At SWIFT SHIFT, our goal is to transform this experience to create predictability, trust, and upward mobility. This experience will not only impact the health care organizations scrambling to answer the nurse shortage crisis, the caregiver and nurse so deserving of predictability and stability, but ultimately the clients and their families. If we can create better experiences in these vulnerable moments, we have succeeded.

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.

Interim Texas SWIFT SHIFT Testimonial Video

Interim in Lubbock, Texas trusts SWIFT SHIFT to engage and retain their workforce.

https://youtu.be/2HTUbeqKHRM

ABOUT THE AUTHOR:

Assaf Shalvi, CEO and Founder of SWIFT SHIFT, is an entrepreneur passionate about creating infrastructure to empower labor force sectors on the low end of the earning scale. Prior to launching SWIFT SHIFT, Shalvi built Jobinasecond.com, an employee marketplace platform, and worked for MAXIMUS, where he assisted governments in upgrading and streamlining workforce participation programs and policies.