Coronavirus Pandemic: Call & Response, Literally.

Maddie Michowski


Maddie Michowski

The SWIFT SHIFT team has completed a series of in-depth interviews with home care professionals on the effects of the coronavirus within the home care industry. Spearheading the project was Marge Maybury, Head of Nurse Recruitment and Sales at SWIFT SHIFT. 

After speaking with countless nurses and caregivers on COVID-19, Marge was able to share her learnings with the team. This helped us to help further understand and better approach the pandemic in an actionable way that improves caregiver health, safety, and financial stability.

I sat down with Marge (virtually) for a Q&A to gain insight on what she found within our SWIFT SHIFT community.


Q: What is the overall impact you see within the home care industry right now?

A: The day-to-day has changed entirely for so many home healthcare professionals. Families and patients are worried during this unprecedented time. The biggest impact I’ve seen is shift cancellations by patients due to fear of COVID-19 coming into their already immunocompromised home. 

Q:  What have you found is most helpful to caregivers in response to this?

A:  These cancellations are putting a strain on caregivers and nurses financially. It is vital for health care agencies and other employers in home care to maintain active and timely communication with their employees. This way, caregivers and nurses can provide the best care possible. 

Q: What is SWIFT SHIFT doing to help?

A: In my department, one area I am strongly focused on is understanding how we can help caregivers financially. With SwiftPay, our daily payment tool, caregivers are able to receive their earned wages once they complete a shift, which is especially useful during this time. This service allows home care employees to have access to their earnings before their scheduled payday. Moreover, we have hundreds of hospital discharge cases that are in need of home care, so I am working diligently on delivering cases to home care employees who are looking for work.

Q: What is the biggest theme in the lives of professional caregivers at this time?

A: Safety. Home healthcare employees are working carefully to ensure they’re following the proper and provided protocols. Additionally, keeping up with daily changes that may occur within their work environment. 

Q: What resources do people need most? 

A: More supplies, specifically more gloves, and masks. This is not only to protect the patient but also for the caregiver and nurse to protect themselves. 

Q: What extra steps are nurses and caregivers taking to make sure their clients stay safe? 

A: Staying up-to-date with universal protocols and procedures. Reading frequent agency updates, along with communicating directly with clients. As for the patient’s plan of care, home healthcare professionals are monitoring their clients more than they typically would during their shift. 

Q: If there is one thing you could say to all home healthcare providers, what would it be?

A: You are the true heroes! Your effort in protecting our communities and vulnerable populations does not go unnoticed. We thank you for your dedication.


Seriously, what Marge said. We cannot thank our SWIFT SHIFT users enough, as well as all healthcare professionals, for their work during this time. You are not alone in your struggles, as we’re all getting through this together.  As a team, SWIFT SHIFT is doing what we can to take action and help with home care professionals’ health, safety, and financial stability. 


To find out if you are a home care nurse or caregiver eligible for free daily pay through SwiftPay, fill out this form and a representative will get back to you as quickly as possible.

If you have any questions or are interested in joining the SWIFT SHIFT community, please reach out to our support team via email or phone (646.585.9284)

To donate to local healthcare professionals in need of resources, check out PHL COVID-19 Fund. 

Homecare Interview Prep 101

Maddie Michowski


Maddie Michowski

Any interview process can be daunting— we’ve all been there. At SWIFT SHIFT, we’re speaking with nurses and caregivers day-in and day-out and we have answers to the burning questions that come along with the homecare agency interview process. 

What To Bring

Before leaving for your interview, you definitely want to make sure you’ve packed the essential documents: your driver’s license or a government-issued ID, proof of residency, and any home healthcare certifications (or pictures of the documents).

When To Arrive

Now, we’ve all heard the saying, “Early is on time, on time is late, and late is unacceptable.” The same applies when it comes to your homecare agency interview. It’s best to arrive at least fifteen minutes prior to the start time of your interview (make sure you don’t arrive too early as this can pose an inconvenience for the interviewer, making them feel rushed and uncomfortable). There are various reasons for this early arrival—from travel complications to check-in to calming the nerves and preparing your game face— you want to make sure that you are on-time and prepared to present your best self.  

“Remember, you landed this interview for a reason so get out there and show them how great you really are.”

What To Expect

Once the actual interview begins, you should expect to hear the common questions one would typically be asked, no matter the industry. You know, the “tell me about yourself,” or “would you consider yourself organized?” kinds of questions. You’ve heard these before (easy!). Past experience is also a huge talking point within the interview process. In homecare, your experience is crucial in demonstrating your skills as a nurse, caregiver, or aide. These questions will often refer to past jobs and how your experience will transfer over to the current position at hand. Agencies can also raise behavioral experience questions. With this, the interviewer might propose a situation and then ask you to explain how you would typically respond to the circumstances. 

While you’re not expected to study and memorize interview answers, you should make sure that you take time to think about and prepare answers for questions that may come up throughout the process. This way, you can calmly convey your honest answer.

What To Wear

Let’s talk about what to wear. Many who work within the homecare industry typically wear scrubs for their shifts. However, it’s important to wear more professional clothing to the interview. At SWIFT SHIFT, we recommend wearing business casual attire (things like slacks, skirts, blouses, or button-downs). While you may be getting a little dressed up for the occasion, remember that it’s important to feel comfortable in your own skin and to be yourself (do you!). 

You Got This 

Us folks at SWIFT SHIFT are wishing you the best of luck (we know you are going to rock it) in your interview. Remember, you landed this interview for a reason, so get out there and show them how great you really are. We’re motivated by creating a better experience for all individuals involved in the industry—agencies, caregivers, and patients— and are happy to help you crush this interview in any way we possibly can. If you have more questions, feel free to reach out to us here.

If you’re interested in landing an interview with a home healthcare agency with the help of SWIFT SHIFT, click this link here to get started and we will get back to you shortly! 

Catch us at HLTH!

SWIFT SHIFT is headed to Vegas! Join us at HLTH from October 27th through October 30th.

We saw the amazing opportunities and doors that would open when bringing technological advances to the homecare industry. Through the implementation of AI and Machine Learning, SWIFT SHIFT visioned the best technology solution for the homecare industry. Our main priority is to improve the state of America’s home healthcare industry by taking better care of nurses and caregivers, attracting more to the industry and keeping them for longer periods.

Stop by our kiosk #K-776 for a quick demo of our product and to learn more about our vision to improve the well-being of homecare professionals. We look forward to meeting and connecting!

How A Change in Logo Can Reflect the Evolving Company’s Vision

When building SWIFT SHIFT, our main priority was to improve the state of America’s home health care system, starting with those affected most: nurses and caregivers. As a nation, we have a nursing shortage causing foreseeable crisis in the coming years. With this, it became apparent that the outdated homecare system needed a solution-oriented revamp. At SWIFT SHIFT, we envisioned a system powered by technology that serves homecare workers foremost, and subsequently permeates and helps to benefit all parties involved: our agencies and patients. We came to find that this begins at the scheduling and recruitment level.

Understanding that the task at hand was no small feat, yet still absolutely essential, we visioned the best technology solution for the home healthcare industry, leveraging experience from companies like Google, Juno, Uber, 888, etc. We imagined how AI and Machine Learning implemented in a fine UI would revolutionize the industry and transform the lives of workers, agencies, patients and their families. This became our end goal.

Today, SWIFT SHIFT resides at the intersection of technology and people. We wanted our logo to represent the way that our technology serves as both a professional function, but also allows for an improved lifestyle for homecare workers, better care for patients, and higher satisfaction for agenciesall feats from the heart.

The starting point for our new logo became quite obvious. The home and the heart quickly came to represent our company and symbolize our “people-first” approach.

For our font, we used Ryoichi Tsunekawaa’s Bebas Neue. Because of its familiar clean lines, elegant shapes, blend of technical straightforwardness, and simple warmth, we felt that this is a blend that reflects who we are and what we do. For our website and communication, we picked the Rajdhani font. The squared and condensed appearance may be interpreted as technical or even futuristic; similar to our vision.

Our colors were to make it clear that this is not just one symbol, but a connection of twothe homecare industry and the backbone of its survival: people.

Since 2016, SWIFT SHIFT continues to grow and evolve into a company that is passionate about working through everyday issues facing caregivers and their agencies. Through this growth comes change, including our logo and branding.  We are proud of these changes and excited to share the future of homecare with the rest of the world.

We would like to thank Studio Almog Dvir for developing and executing the brand transformation.